The Greenwich Peninsula is a Design-oriented Regeneration Project

Even though the Greenwich Peninsula is far from completion, it is starting to look like one of the most fascinating neighborhoods of the future in London.

Spread over 150 acres, it has a winning combination of sufficient public space, forward-looking architecture and audacious art. Similar to how helps you remain relevant on the internet, this is a move that will help design stay relevant in London.

The most important thing though is that the developer, Knight Dragon, recognized that the regeneration project does not offer too much opportunity for creative industries which can quickly get priced out by a large number of commercial enterprises which are interested in such deals. So to counter this 2.67 acre of the land in the middle of the peninsula, it was kept aside for a design district.

The design district is going to be a base for 1500 creatives at affordable rents beginning from just £10 a square foot. The pedestrian space that is left will be used for flexible workspaces and artist studios. This will be spread across sixteen buildings and will also have a transparent market hall built by Spanish architects called SelgasCano. They were the ones which created the Second Home Spitalfields and the 2015 Serpentine Pavilion. There is going to be more than enough rooftop terraces as well as public squares from Copenhagen’s Schulze + Grassov, the landscape consultants.

There are seven more respected architectural practices which have been enlisted for this project, Adam Khan, Assemblage, Architecture 00, Barozzi Veiga, Mole, 6a and David Kohn. They will all be designing independently and will produce a riot of form and color which serves as a well-known metaphor for the creative landscape of London.

As the vice-chairman of Knight Dragon, Sammy Lee said that the peninsula design district was going to be designed by creatives for creatives. This comes just like a breath of fresh air in this era. Against the current of commercialization and gentrification, this district is going to go a long way in keeping London creative.